Archive by Author

Marketing for Hulu

Posted on 13. Mar, 2011 by .

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Hulu is a new product that allows TV audiences to watch shows on demand over the internet.  The potential market is the total number of broadband subscribers in the U.S.  Some factors that impact Hulu’s marketing are: How many U.S. households don’t own a TV?  (these potential customers are mostly likely to use Hulu) How […]

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Response to Zinio case

Posted on 06. Mar, 2011 by .

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Zinio feel more like a vitamin than a painkiller.  Consumers are happy reading print magazines.  Zinio bet that if they copy and paste the entire magazine to a PDF file, users will want to purchase the digital version.  But consumers couldn’t care less.  Thus, no matter how they try to market or distribute Zinio, the product […]

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NY Times: Queens of the Mom-Blog Kingdom

Posted on 24. Feb, 2011 by .

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NY Times Magazine article about how mommy blogs make money: Typically, there are 100,000 visitors daily to her site, Dooce.com, where she writes about her kids, her husband, her pets, her treatment for depression and her life as a liberal ex-Mormon living in Utah. As she points out, a sizable number also follow her on […]

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How will service providers pay for listing?

Posted on 23. Feb, 2011 by .

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I was looking through Craigslist’s childcare services section and thought of a big problem with my business plan: how am I going to collect payment from services providers.  Most service providers won’t use a credit to pay to post an online ad.  They tend to deal in cash offline, whether it’s the babysitter or the […]

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About Silly Parents

Posted on 22. Feb, 2011 by .

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Please describe your business Sillyparents.com is an online and mobile community for parents to get involved in news, events and resources at the hyperlocal level.  This social media platform will provide them with tools to interact with each other and engage with local community issues, events and advocacy in the interest of their children. Identify […]

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3 market research questions

Posted on 21. Feb, 2011 by .

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Where are the family friendly neighborhoods in NYC?  Do they correspond to good school districts?  What are other factors that make a neighbor good for raising kids? How much money do parents parents on children at age 1, 2, 3? What kinds of privacy concerns would parents have regarding participating in online communities?

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What will my project disrupt

Posted on 21. Feb, 2011 by .

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Silly Parents will disrupt the market for products, services, and issues that impact families with young children.

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Response to Innovation

Posted on 21. Feb, 2011 by .

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When I doing my graduate studies at Berkeley, there was a lot of talk about how to commercialize all the amazing scientific breakthroughs that was occurring the engineering school.  It was difficult for school administrators, business school students, and even venture capitalists to come up with a process for turning an invention into a massively profitable […]

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Got a domain

Posted on 20. Feb, 2011 by .

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www.sillyparents.com just brought the domain.

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Politico case study response

Posted on 16. Feb, 2011 by .

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It was interesting that Politico started as both a print and a website.  Whereas the site reached a bigger national audience, the print publication reach a niche audience of Washington insiders.  But it is by selling ads in the print newspaper that Politico is able to generate sufficient revenue to pay for most of its […]

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