Archive for 'Business Fundamentals'

Porter’s 5 Forces and Strategy for media startups

Posted on 03. May, 2011 by .

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Michael Porter has published extensively about corporate strategy, explicating the 5 Forces framework for analyzing suppliers, buyers, competitors, substitutes, and new entrants.  For a media startup, this level of strategic thinking is important for market research and analysis, in order to identify opportunities for adding and capturing value. However, strategic think has to be realized […]

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Marketing for Hulu

Posted on 13. Mar, 2011 by .

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Hulu is a new product that allows TV audiences to watch shows on demand over the internet.  The potential market is the total number of broadband subscribers in the U.S.  Some factors that impact Hulu’s marketing are: How many U.S. households don’t own a TV?  (these potential customers are mostly likely to use Hulu) How […]

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Response to Zinio case

Posted on 06. Mar, 2011 by .

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Zinio feel more like a vitamin than a painkiller.  Consumers are happy reading print magazines.  Zinio bet that if they copy and paste the entire magazine to a PDF file, users will want to purchase the digital version.  But consumers couldn’t care less.  Thus, no matter how they try to market or distribute Zinio, the product […]

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3 market research questions

Posted on 21. Feb, 2011 by .

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Where are the family friendly neighborhoods in NYC?  Do they correspond to good school districts?  What are other factors that make a neighbor good for raising kids? How much money do parents parents on children at age 1, 2, 3? What kinds of privacy concerns would parents have regarding participating in online communities?

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Response to Innovation

Posted on 21. Feb, 2011 by .

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When I doing my graduate studies at Berkeley, there was a lot of talk about how to commercialize all the amazing scientific breakthroughs that was occurring the engineering school.  It was difficult for school administrators, business school students, and even venture capitalists to come up with a process for turning an invention into a massively profitable […]

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Politico case study response

Posted on 16. Feb, 2011 by .

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It was interesting that Politico started as both a print and a website.  Whereas the site reached a bigger national audience, the print publication reach a niche audience of Washington insiders.  But it is by selling ads in the print newspaper that Politico is able to generate sufficient revenue to pay for most of its […]

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